Lack of Offers on iPhone

Is it just me or has anyone noticed that there haven't been any offers on iPhones lately. I mean plan discount offers not sales or anything like that. It used to be fairly routine that there would be plan discount offers on iPhones but over the past month (or maybe longer) I've noticed those are completely absent. Does anyone know if this is a strategic change or anything like that?
Answers
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Probably like other company, Fizz will make promotion in phone that are more difficult to sell or where they have large return
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It's not really the time for discounts. Christmas time is over and back-to-school is a few months off.
iPhone 14 has just been discontinued by Apple. Depending on how much stock there still is around, maybe we'll see some discounts in the short term.
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Deleted, meant to reply
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Yet there are really big discount offers (70%) on Google phones and Samsung also has many offers so it seems just to be iPhone from what I've noticed. And it's only been recently that I've noticed the change. iPhone offers weren't always the best but at least they were there.
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